BY THE BROADS

First time a client had reached 19,000 reel views on Facebook in 1 video! Maybe it was my Content I was using that did it 🤭

Content Creator mode on!

Actions speak louder than words…right?

During my 5 months doing the Worstead Festival's 2025 Marketing for them, I suspected I might have new businesses knocking on my door afterwards, because they could see the huge results the festival had received.

I had actually met Selena and her sister (who was also one of her business partners) back in June for a Digital Marketing workshop, hosted by Coastal Media before the Worstead Festival. The pair of them approached me asking about what I was doing for the festival, and explaining they were a little interested in outsourcing their Marketing.

And so when Selena from By The Broads got in touch after the busiest summer of my life, I was naturally hopeful of what would happen, but also feeling smug with myself because clearly she had been watching and waiting for the opportune moment.

In August, discussions started with the owners, Selena and Debbie over what they wanted from my services available, to help them boost their brand awareness online so they could reach more of their target audience.

Where it all started

By The Broads shop window from the outside with art on display. I took this image in a ratio that would make it easy to change it to a square 1:1, Instagram 4:5 post or reel 9:16.

A video I created which went on their social media, and reached 2.2k Facebook views.

As with many small businesses that come to me asking for Marketing assistance, I have noticed that they struggle to tap into that customer psychology mindset. By saying the right things to the right people in the right places, they will naturally be interested to hear what you have to say, and follow your journey.

We started working together in September, with me managing their social media for them, and using the Content Creation I had created for them early on. (See examples on the left) With this strategic approach, their audience began to skyrocket.

In the By The Broads Marketing package, there was:

Content Creation

Creating 50 high quality photos and videos designed to be shared on the social media pages
Editing of the content
Storage and sharing of the content into a shared Google Drive

Social Media Management

12 content pieces per month
Responding to engagement and DMs
Regular communication for support
Analytics and reporting
Monthly reviews, sharing the data and discussing progress

Results* from Social Media Marketing and
Content Creation
*figures taken from my monthly data collection I do for all clients

55%

55% increase in Facebook views in that one month that we were working together, because I tapped into the needs of the target audience, using Marketing strategies.

158,489

158,489 Facebook views after a month of sharing my Content I had made for them twice a week, making it engaging and stimulative whilst being responsive to the audience when they commented and shared content.

18%

18% increase in Instagram followers in that one month. Most of their target audience was on Facebook, so Instagram was a very different audience, but I leveraged this to tap into the small local business community instead.

What do Clients say

"We have been working with Rachel for a number of months now on the Social Media side, during that time our reach over social media channels has grown way beyond our expectations in a very short period of time. Our presence is now polished and professional, and the best indicator to any business is when people ask who is doing your socials now!"

Mark Steward, Rosecroft Creative

To play, press and hold the enter key. To stop, release the enter key.