RL Creative Studios
In April alone, the Facebook account got 59,957 Facebook views, and in July for Instagram: 88,103 views!
* (Basically 0-100 in just over 4 months!)
Everything happens for a reason
As you may have already read from my other client's project page 'Rosecroft Creative', I used to be an Event Manager of a Farmer's Market. During my 11 months marketing this event, and then becoming the organiser of it too, I met so many wonderful small Norfolk businesses. One of them happened to be Ollands Barn Farm Pottery, run by Jane Bond. Jane lives in Worstead, and she doesn't do any events at all but she came to this market every month.
In March 2025, I had a missed phone call on my personal phone from Jane, someone who I'd not heard from in a long time. She was calling to let me know the person who ran the event's social media was stepping down from the role, and as Chairwoman of the festival, she was looking for someone to replace him.
She knew I had done a marvellous job at the event marketing in my previous role, so I would I be interested in taking on this?
After a series of in person meetings, I accepted the position and the Worstead Festival became a new client of mine! I was so unbelievably excited, because I knew I could make such a positive difference to the charity and the event.
This was the first time I realised 'this could be my big breakthrough...this could be my moment to shine'.
As it turns out, lots of other stuff also happened by working with them. My confidence increasing for one!
How I landed the role
Creating content like this during the whole festival, from Friday evening with the North Norfolk Beach Runners Worstead 5mile race, then all day Saturday 26th and all day Sunday 27th; it was quite the weekend!
I got back home after a meeting with two of the festival trustees where I'd shown them the new website redesign. “Outstanding work, it’s absolutely brilliant and just what we were looking for” was the impression I was left with afterwards.
Bespoke Marketing services for the charity
April and May: total website redesign and integrating a new ticketing platform into their website
March onwards: Social Media Management
-
Posting on the social media
-
Responding to engagement
-
Creating content
-
Analytics and reporting
-
Regular communication for support
-
Liaising with other volunteers within the charity
During the July festival, I did:
-
Website edits
-
Constant Social Media Management, updating the online audience and responding to so much activity!
-
Content Creation - videoing live events, videos with the stallholders and photos for social media
-
Photography - live events, musicians and everything in between
-
Regular communication and support for the event organisers
Naturally, by posting more regularly on social media and being consistent; the reach, engagement and general brand awareness of the account is going to increase.
What I hadn't quite appreciated at the time of taking on the charity though, is by how much the brand awareness would increase. How much the local community wanted this event, how much it would appeal to other communities in Norfolk and the level of enthusiasm to support it through sharing content and getting people to talk about it.
By speaking to the audience with questions and statements like:
-
'Who are you looking forward to seeing on the music stage'
-
'Share this with someone who also loves food'
-
'Have you heard of these well known Norfolk chefs before?'
Speaking to them like normal people in front of me, and knowing they genuinely cared about the event so were interested in the content, generated results like...
Results from Social Media Marketing and a Website Redesign
What do Clients say
Address
Helping businesses boost brand awareness and thrive in
digital marketing.
